Abstract

In an era dominated by rapid globalization and homogenization of cultural practices, preserving the intricate facets of traditional identities becomes paramount. This research critically investigates the intersection of traditional Puxian practices and their integration into contemporary mediums. Adopting a qualitative research methodology, in-depth interviews were conducted with key stakeholders, including cultural practitioners, scholars, and local audiences, to capture the breadth and depth of experiences and perceptions surrounding this integration. The study delves into the challenges of maintaining authenticity and cultural integrity in a rapidly evolving socio-cultural landscape. It uncovers the tensions between the need for preservation and the push for innovation, highlighting the broader implications for cultural sustainability. Through a thematic analysis of the gathered data, this study emphasizes the significance of creating dialogues that respect and honor traditions while facilitating their seamless assimilation into contemporary practices. The findings underscore the importance of informed and sensitive approaches to cultural adaptation, ensuring the continued relevance and survival of traditional practices in today’s globalized world.