Abstract

Organizations face volatility, uncertainty, complexity, and ambiguity in their operating environments and must understand the global and organizational contexts in which they operate to transform for success. Organizations’ cultures inform their change capability and nimbleness to respond at a rapid pace. A compelling story that makes the case for change internally and externally contributes to change management success and is essential for leaders to develop and communicate effectively. This article was the basis for a keynote at the Nineteenth International Conference on Knowledge, Culture, and Change in Organizations: A New Story of Organizing