Abstract

This case study explores Six Senses Hotels Resorts Spas’ strategic use of visual design to drive climate change goals. The study examines the intentional integration of artistic elements into the hotel chain’s branding strategy, emphasizing sustainability as a core theme. The study analyzes the impact of these efforts on the brand’s image and consumer perceptions. It highlights the challenges and benefits of incorporating visuals into Six Senses’ branding efforts. Graphic design has proven effective in communicating Six Senses’ sustainability message to its customers. This strategic decision is crucial for distinguishing the brand in the competitive luxury hotel industry. In a world of increasing competition, Six Senses Hotels Resorts Spas recognizes the need for a clear and distinct brand identity. The study emphasizes the importance of harmonizing visual representations with the overarching sustainable principle that underlies the brand’s identity. Six Senses effectively communicated its commitment to sustainability through a series of visual designs showcasing environmentally friendly practices. These visual designs, which depicted reducing plastic waste and supporting local communities, effectively communicated the brand’s message across various platforms. Despite challenges in maintaining consistency with the brand’s identity, visual design offers advantages such as enhancing understanding, adding visual interest, and distinguishing the brand from competitors. Despite the time and cost involved, Six Senses’ successful integration of visual designs contributed significantly to conveying its sustainability message and strengthening brand recognition, highlighting the strategic value of visual designs in promoting sustainability.